Prestashop

Google Analytics

• Be careful, when creating a conversion goal corresponding to the checkout funnel. The base Prestashop Google Analytics module sends URLs to GA different than the ones displayed on your browser. Visualize the source of the checkout pages to see what is actually sent to GA.

CMS

• Prestashop comes with a very limited CMS module. The URLs used are not very friendle: /content/${id}-name-of-page.
• To create your own custom page with greater flexibility, it is better to create a Smarty template and the accompanying .php page. This PHP page should just load the Smarty template.