Google Analytics: Difference between revisions

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= Limitations =
= Limitations =
== Custom variables ==


* Only 5 custom variables. To overcome this, you can put data in the URL (maybe with virtual page views?).
* Only 5 custom variables. To overcome this, you can put data in the URL (maybe with virtual page views?).
* 50 variables are available in the Premium version of Analytics.
== Sampling ==
* http://code.google.com/apis/analytics/docs/concepts/gaConceptsSampling.html


= Questions =
= Questions =


* What's the difference between "Organic" and "Referral" ?
* What's the difference between "Organic" and "Referral" ?

Revision as of 17:34, 23 October 2011

Google AdWords

  • To get useful information from your AdWords campaign in your Analytics account, you must link your accounts. This is not done automatically.

Concepts

  • Dashboard: not very useful, a collection of shortcuts.
  • Intelligence: useless, allows you to define automatic alerts.
  • Visitors: information about visitors (browsers, capabilities, country).
  • Traffic sources: very important, can help you understand where your visitors come from.
  • Content: which pages are viewed.
  • Goals: user-defined goals.
  • E-commerce: track transactions and items sold.
  • Custom reports: this can be quite useful as well.
  • Advanced segments: crucial, allows you to set custom segments.

Limitations

Custom variables

  • Only 5 custom variables. To overcome this, you can put data in the URL (maybe with virtual page views?).
  • 50 variables are available in the Premium version of Analytics.

Sampling

Questions

  • What's the difference between "Organic" and "Referral" ?