Google Analytics
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Google AdWords
- To get useful information from your AdWords campaign in your Analytics account, you must link your accounts. This is not done automatically.
Conversions
- A conversion (1-per-click) means only a single conversion is reported for a single visitor / customer; this is true even for multiple conversion goals. On the other hand, conversion (many-per-click) reports the total number of conversions for a visitor, following 30 days of an AdWord click.
Concepts
- Dashboard: not very useful, a collection of shortcuts.
- Intelligence: useless, allows you to define automatic alerts.
- Visitors: information about visitors (browsers, capabilities, country).
- Traffic sources: very important, can help you understand where your visitors come from.
- Content: which pages are viewed.
- Goals: user-defined goals.
- E-commerce: track transactions and items sold.
- Custom reports: this can be quite useful as well.
- Advanced segments: crucial, allows you to set custom segments.
Limitations
Custom variables
- Only 5 custom variables. To overcome this, you can put data in the URL (maybe with virtual page views?).
- 50 variables are available in the Premium version of Analytics.
Sampling
Questions
- What's the difference between "Organic" and "Referral" ?