Google Analytics: Difference between revisions
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* Custom reports: this can be quite useful as well. | * Custom reports: this can be quite useful as well. | ||
* Advanced segments: crucial, allows you to set custom segments. | * Advanced segments: crucial, allows you to set custom segments. | ||
= Limitations = | |||
* Only 5 custom variables. To overcome this, you can put data in the URL (maybe with virtual page views?). | |||
= Questions = | = Questions = | ||
* What's the difference between "Organic" and "Referral" ? | * What's the difference between "Organic" and "Referral" ? | ||
Revision as of 21:17, 20 October 2011
Google AdWords
- To get useful information from your AdWords campaign in your Analytics account, you must link your accounts. This is not done automatically.
Concepts
- Dashboard: not very useful, a collection of shortcuts.
- Intelligence: useless, allows you to define automatic alerts.
- Visitors: information about visitors (browsers, capabilities, country).
- Traffic sources: very important, can help you understand where your visitors come from.
- Content: which pages are viewed.
- Goals: user-defined goals.
- E-commerce: track transactions and items sold.
- Custom reports: this can be quite useful as well.
- Advanced segments: crucial, allows you to set custom segments.
Limitations
- Only 5 custom variables. To overcome this, you can put data in the URL (maybe with virtual page views?).
Questions
- What's the difference between "Organic" and "Referral" ?